Infiniti officially started selling cars in 1989, the result of a top-secret Nissan project aimed at creating vehicles with greater performance characteristics, luxurious appointments and stylish design. Built to compete head on with US and European luxury car producers, Infiniti has focused on luxury ethics that go far beyond the vehicle itself and involve the entire purchasing and owning process. Wan to know an insider secret? The Infiniti badge is a stylized number 8 on its side, meant to represent the mathematical symbol for eternity or infinity.
